In 2011, Rachel Jones and Justin Rabinowitz were designing bespoke kitchens exclusively for high-end clientele. Every countertop, chair, cabinet, and fixture was unique. The going was good and their clients were enthralled. But, the duo felt everyone should be able to have a beautiful kitchen - and so began their endeavour to bring their stunning designs to a wider audience.

By creating Themes, Jones and Rabinowitz were able to leverage their industry connections and economies of scale to make luxurious designs affordable. Their first theme was Vintage - a rustic tuscan motif evoking the warm, fuzzy feelings of family and home. The success of Vintage led to more Themes - Swedish and Compact. By 2020, these three Themes have been brought to over 3,000 homes in 3 different cities.

Never satisfied, our intrepid founders are hard at work on their next Themes. While most might say the duo achieved what they set out to do back in 2011, Jones and Rabinowitz believe this is just the beginning for Themed Kitchen Upgrades.